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Shiseido Vital Perfection Advanced Cream
Regional Launch

Luxury beauty brand SHISEIDO brought the future of beauty to life at the Parc Paragon in Bangkok at its two-day immersive 'Journey of Potential' event, the pinnacle of its empowering #PotentialHasNoAge campaign led by SHISEIDO VITAL PERFECTION's Global Ambassador, Anne Hathaway. The event, which aimed to reshape perceptions of age and show that life is all about living and learning, was a resounding success with over 10,000 women pledging their support to live life to their fullest. The event solidified SHISEIDO’s position as a global force, pushing the frontiers of beauty and empowering women to embrace their ageless radiance.

Journey of Potential saw celebrity guests from 10 Asia-Pacific markets such as Taiwan, South Korea, Singapore, Malaysia, Indonesia, and India. Guests who attended the event included Friends of SHISEIDO Thailand Win Metawin and Violet Wautier, SHISEIDO Korea Brand Ambassador Lee Sung-kyung and SHISEIDO Taiwan Skincare Ambassador Alice Ko.

Art Direction | Creative Direction | Video Ideation, Creation & Production | Social Media

Video Credits: Shiseido APAC

Event partner: Lumina Live!

Marketing-Interactive Marketing Excellence Awards 2022 - Carousell Singapore
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Excellence in Communications / PR

Excellence in TV / Video Advertising 


Excellence in Brand Awareness 
Excellence in Brand Strategy

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